Shayan

ENSV

Let's talk

Hi, I'm Shayan Parsai

Head of Growth|Entrepreneur

I have spent the last seven years growing businesses, both my own and my clients'. What gets me going is seeing the money we put into marketing come back with an extra zero on the end.

Get in touchDownload my CV
Portrait of Shayan Parsai
Shopify storeBuilt, scaled and sold my own e-commerce business
$9.2k MRRrevenue per month from my courses
7+ yearsin marketing, branding, web and growth

About me

I'm an entrepreneur at heart. Since 2020 I have started seven businesses and sold two of them, and today I run four online course platforms next to my job as Head of Growth at Pigment (opens in a new tab), a digital agency in Sweden. I do the whole chain myself, from the ads and the tracking to the SEO and the website, so I know from experience what works and what just burns money.

I'm curious by nature and always hungry to learn. I love taking on new projects, skills and markets, and I work best with a lot of balls in the air at once. Whoever I work with, partner or employer, should get clearly more value out of me than I cost. To me that is the baseline, and I hold myself to it.

How I work

  • Entrepreneur

    I think like an owner, because I am one. Every campaign has to pay for itself, and I treat a client's budget the way I treat my own money.

  • Variable pay or equity

    I want a share in the results I bring in, through variable pay or equity in the company. It is what makes me go the extra mile for every client, and it is a must for me.

  • Flexible hours

    I plan my days around what the work needs, and evenings or weekends are normal for me when a launch or a campaign needs attention. I work best where results matter more than the clock.

  • Remote, open to relocating

    I work remotely from Gothenburg today, but I'm open to suggestions. My goal is to relocate to a new country in the near future.

Reverse engineered

Heimdall

Own project · 2026

A guardian for every website. Growth, consent and tech in one dashboard.

I reverse-engineered six tools and merged them into one dashboard. It runs on 22 websites today.

  • Growth

    Visits, conversions, Google Ads and Meta in one daily report, plus a morning watch for news worth posting about.

    Replaces GA4 · Looker Studio · Google Alerts

  • Consent

    Cookie banner, consent log and Consent Mode v2, with a weekly scan for new cookies.

    Replaces Cookiebot

  • Tech

    SEO crawls for broken links, redirects, titles and alt text, and security grades from A+ to F.

    Replaces Screaming Frog · Mozilla Observatory
22 websitesrunning it today
6 toolsreplaced by one

JavaScript · PHP · MySQL · WordPress · MCP

Read more about Heimdall

Selected work

HowdyDance

Founder and CEO · 2022–2024

African dance greetings: personal birthday videos performed by dancers in Zambia and sent to customers all over the world. I built the Shopify store from nothing, grew it with Google Ads, TikTok and Instagram, and sold the company and its rights.

Sold in December 2024

TikTok 113K followers (opens in a new tab)Instagram 54K followers (opens in a new tab)

Shopify · Google Ads · TikTok · Instagram

  • Built the store from zero
  • 113K followers on TikTok
  • Sold the company and its rights
70,000 USDsale price

YK Kurser

Founder · 2026 – now

Online courses for the Swedish transport licence exam in goods, taxi and bus, plus dangerous goods courses and consulting for transport managers. I wrote every course, built the four sites with checkout and a student portal, and run the SEO and ads myself.

ykkurser.se (opens in a new tab)ykgods.se (opens in a new tab)yktaxi.se (opens in a new tab)ykbuss.se (opens in a new tab)

React · SEO · ChatGPT Ads · Stripe

  • Four sites, one student portal
  • Every course written by me
  • SEO and ads run in-house
About 3,150 USDrevenue per month

Medborgarskapskursen

Co-founder · 2026

Since 2026, anyone applying for Swedish citizenship has to pass a civics test. Our course prepares them in Swedish and English. I wrote the content and built the site, the web portal and the mobile app, with ASO for both the App Store and Google Play.

Svenska (opens in a new tab)English (opens in a new tab)

Astro · SEO · ASO · Vercel · Mobile app

About 2,300 USDrevenue per month

Jaktkursen

Founder · 2026

An online course for the theory test in the Swedish hunting exam, on a site that also has a wildlife guide to 43 species, the hunting seasons and the laws. I wrote all 83 lessons, built the site and the student portal with checkout, and run the SEO myself.

jaktkursen.se (opens in a new tab)

Astro · MySQL · Stripe · Hostinger

  • 83 lessons and 310 questions
  • Wildlife guide with 43 species
  • Site, portal and checkout in one
About 1,650 USDrevenue per month

LSS Utbildning

Co-founder · 2026

A course that prepares new personal assistants in Sweden for the job. Care companies and municipalities sign up their staff in an admin panel and follow who has finished. I wrote the course, built the site and the portal, and handle the SEO and SEM.

lssutbildning.se (opens in a new tab)

Astro · Supabase · Stripe · Vercel

  • Full course written from scratch
  • Admin panel for care companies
  • Site, portal, SEO and SEM in one
About 2,100 USDrevenue per month

Reko Assistans

Web and SEO · 2026

A personal assistance company in Malmö. I moved them from WordPress to a new website I built, with a training portal for their assistants.

rekoassistans.se (opens in a new tab)

Astro · SEO · Portal · Hostinger

  • Built new website
  • Full scale CMS system
  • Training portal for their assistants
+88% clicksmonth after launch vs month before

Perfume Drops

SEO and ads · 2025

A Swedish Shopify store selling perfumes inspired by well-known niche fragrances, with more than 200 scents. I run their SEO, Meta Ads and Google Ads, so the store is found in search and reaches new buyers on social media.

perfume-drops.com (opens in a new tab)

Shopify · SEO · Meta Ads · Google Ads

  • 200+ scents found in search
  • Meta Ads and Google Ads
  • New buyers from social media
+98% clicks+148% impressions in 3 months

Landvetter Halkbana

Web, CRM and SEO · 2026

A skid pan and risk training centre outside Gothenburg. I built their new website in Swedish and English, a staff portal that works as their CRM for driving schools and partner sales, and I run the SEO and Google Ads.

Svenska (opens in a new tab)English (opens in a new tab)

Astro · CRM · SEO · Google Ads

  • New site in two languages
  • Full CRM system for staff
  • 4.4 ROAS on Google Ads
+454% clicks+686% impressions in 6 months

Ekonomico

Marketing 2021–2023 · new site 2026

An accounting firm in Gothenburg where I built the digital brand from the ground up: the first website and a plan to win and keep clients. In 2026 I came back and built their new site in Astro.

Svenska (opens in a new tab)English (opens in a new tab)

Astro · Local SEO · Brand · Hostinger · CRM

  • Digital brand from the ground up
  • Fully rebuilt their site
  • Accountant portal to track tasks
Over 150clients at the firm today

Swefleet

Web and SEO · 2026

A Gothenburg company that runs "Rusta och matcha", the Swedish Public Employment Service's programme that helps job seekers into work. Their old WordPress site ranked poorly, so I replaced it with a fast new site, a refreshed logo and new images.

Svenska (opens in a new tab)English (opens in a new tab)

Astro · SEO · Higgsfield · Two languages

  • Fast new website
  • Refreshed logo and new images
  • Built in two languages
1 dayfrom brief to live site

Yrkestrafiktillståndet

Web and SEO · 2026

Consulting for Swedish haulage and bus companies that need a transport manager. I built the new site with a new logo and images, made it to rank for "trafikansvarig konsult", and built a portal where the client's team handles incoming quote requests.

yrkestrafiktillstandet.se (opens in a new tab)

Astro · SEO · Client portal · Hostinger

  • New site, logo and images
  • Ranks for “trafikansvarig konsult”
  • Full CMS system for the team
1 dayfrom brief to live site

ATC Tests

Own project · 2026

A free training site in English and Swedish for people applying to become air traffic controllers, with a radar simulator, practice tests and guides. I built it to find out how far a genuinely useful free tool can rank around the world.

English (opens in a new tab)Svenska (opens in a new tab)

JavaScript · Game logic · International SEO

  • Radar simulator in the browser
  • 15 practice tests, all free
  • International SEO
2,500+tests completed in the last month

Logiktester

Own project · 2026

A free training site in Swedish, English and Norwegian for the logic and aptitude tests employers use when they recruit, with mock exams and a PDF certificate after each test. Every task is generated by my own engine.

Svenska (opens in a new tab)English (opens in a new tab)Norsk (opens in a new tab)

Astro · SEO · Task engine · PDF certificates

  • Every task made by my own engine
  • PDF certificate after each test
  • No accounts, no fees
4,500+tests completed in the last month

Search growth

Real numbers from Google Search Console for sites I have built or worked on.

New website

Landvetter Halkbana

A skid pan and risk training centre outside Gothenburg. I built and launched their new website.

+454%

Clicks from Google+454%
Before310
After1,716
Impressions+686%
Before14k
After108k

6 months to late September 2026 vs the 6 months before · Google Search Console

New website

Ekonomico

An accounting firm in Gothenburg. I rebuilt their website and moved it to a new platform without losing a single address.

+71%

Clicks from Google+71%
Before164
After281
Impressions+31%
Before39k
After51k

15 Sep–14 Oct 2026 vs the 30 days before · Google Search Console

SEO and ads

Perfume Drops

A Swedish Shopify store selling perfumes inspired by well-known niche fragrances. I run their SEO, Meta Ads and Google Ads.

+98%

Clicks from Google+98%
Before1,127
After2,226
Impressions+148%
Before32k
After81k

3 months to early October 2026 vs the 3 months before · Google Search Console

Built from zero

YK Gods

My own course site for the Swedish goods transport licence. I built it from scratch and run the SEO myself.

+239%

Clicks from Google+239%
Before135
After458
Impressions+273%
Before11k
After42k

3 months to late September 2026 vs the 3 months before · Google Search Console

AI search consultingGet your business into the AI answers.

The sites I work on were shown in Google’s AI answers almost 40,000 times in five months.

See how
Security auditsI read your code before someone else does.

Websites, online stores and apps, reviewed line by line. Then I’ll fix your code, or brief your team on how to fix it.

See how

Work experience

  1. Sep 2025 – now

    Pigment AB

    Stockholm and Gothenburg

    My profile (opens in a new tab)

    1. Head of Growth

      Nov 2026 – now

      Growth for Pigment and its clients: SEO, Google Ads, social media, websites, e-commerce and new business.

    2. Digital Growth Specialist

      Sep 2025 – Oct 2026

      SEO, Google Ads, social media, websites and e-commerce for many clients, plus new business.

    Current
  2. Sep 2026 – now

    Co-founder and developer

    LSS Utbildning

    Online course for personal assistants, with an admin panel for their employers.

    Current
  3. Sep 2026 – now

    Co-founder and course developer

    Medborgarskapskursen

    My profile (opens in a new tab)

    Course for Sweden's new citizenship test, in Swedish and English.

    Current
  4. Jan 2026 – now

    Founder and course developer

    YK Kurser

    My profile (Swedish) (opens in a new tab)

    Exam courses for Swedish transport licences, plus transport manager consulting.

    Current
  5. Apr 2023 – now

    Founder

    Znoff AB

    Consulting in tracking (GTM, GA4, Looker Studio), design and digital growth.

    Current
  6. Mar – Aug 2025

    SEO Specialist

    Våning 18 AB, Gothenburg

    Around 20 clients at a leading Swedish SEO and Google Ads agency.

    Ended
  7. Jul 2023 – Mar 2025

    Founder and agency owner

    Webfixer

    My own agency for web development, SEO and SEM.

    Closed
  8. Apr 2022 – Dec 2024

    Founder, CEO and marketing manager

    HowdyDance

    Shopify business scaled with Google Ads, TikTok and Instagram to 1.7M SEK (about $170,000) in total revenue.

    Sold
  9. Apr 2021 – Apr 2023

    Marketing specialist, part-time

    Ekonomico AB

    Built the accounting firm's digital brand and website. 150+ clients today.

    Ended

Education

  • Higher vocational diploma, DevSecOps

    KYH · 2024–2026

    Secure code review, hardening and security testing, plus C#, SQL, CI/CD, containers, Azure and cloud security.

    Get a security audit

  • Higher vocational diploma, Internet of Things

    KYH · 2019–2021

    Embedded systems, sensors, networking and cloud connectivity for devices that collect real-world data.

Articles

183 articles on eleven websites, in four languages.

See all 183 articles

My toolbox

Paid media (SEM)

Campaign structure, bidding, audiences, ad copy and budgets. I have spent my own money on ads, so every krona and dollar has to earn its place.

Google Ads · Meta · TikTok · ChatGPT Ads

SEO and AI search

Technical SEO, keyword research, content and local SEO, plus visibility in AI answers from ChatGPT and Google's AI overviews.

Screaming Frog · SE Ranking · Search Console

Tracking and analytics

Measurement you can trust: consent-aware tags, conversion pixels and server-side events, with reports that show what actually makes money.

GTM · GA4 · Consent Mode · Cookiebot · Looker Studio

Web and apps

Fast websites, online stores and platforms with logins and payments, plus mobile apps. I deploy the web side myself on Vercel or Hostinger.

Astro · React · Supabase · Stripe · Vercel · Hostinger

UI, UX and design

I start with how people move through a page: user flows, wireframes and landing pages that convert. I also do the brand side, and I check every design against the real numbers.

Figma · UX flows · Landing pages · Logos

AI and automation

I build with Claude Code and AI agents, connect them to my tools through MCP servers, and make images and video with Higgsfield. It lets me ship in days what used to take weeks.

Claude Code · AI agents · MCP · Higgsfield

Social media

Organic content and paid social. I scaled HowdyDance on TikTok and Instagram and write LinkedIn content about growth and marketing.

TikTok · Instagram · LinkedIn

Business

Starting, running and selling companies, partnerships and bringing in new clients. I know what a result is worth to the person paying for it.

Entrepreneurship · Partnerships · Sales · Consulting

Outside work

Gym

I have been training at the gym on and off since I was 18. These days it is mostly strength training, four times a week.

Favourite days: chest day and leg day

MMA (mixed martial arts)

Two years of MMA at a normal level, mostly grappling. I got a cauliflower ear on the left and drained it back into shape.

Preferred fighting style: grappling

Let's talk

Pick what fits best, tell me a little about it, and I'll get back to you.

Download my CVPDF · 6 pages · 454 KB

Contact

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